Why are details so expensive? Can’t I just wash my car myself?
In the realm of auto detailing, prices have seen a significant increase over the years, prompting many to wonder if the cost is worth it, or if they’d be able to achieve similar results on their own. Let's delve into the key factors contributing to this trend and what makes bringing your vehicle in for a detail so vastly different from what can be done at home.
What used to be a $175 service in 2005 has now jumped to around $400. Why have prices increased so much?
Rising Costs Across the Board: The cost of running an auto detailing business has surged due to various factors. From the increased prices of labor and detailing products to elevated expenses for utilities, marketing, websites, electricity, and rent, the overall overhead has spiked.
Evolution of Labor Costs: The landscape of the auto detailing industry has shifted over the past 5-10 years. Previously considered a temporary or summer job, detailing has transformed into a full-fledged career. The goal is to establish a reputable standard in auto detailing, dent removal, and window tinting, treating these services as professions. Certified professionals now populate the workforce, reducing turnover rates and justifying increased wages. In order to compensate skilled employees appropriately, prices for detailing services have inevitably risen. Our goal is to be the most reputable leader in auto detailing, dent removal, and window tinting through impeccable quality of work and customer service. We aim to elevate the image and respect for these services as a profession, providing great value for every dollar you spend.
Technological Advancements: The vehicles we detail have evolved, incorporating advanced technologies. Unlike in the past, detailed work can't be rushed. With the intricate technology integrated into modern vehicles, a more cautious approach is necessary to prevent potential damage. This demands time and precision, influencing the overall cost of detailing.
Paint Correction and Technological Innovations: The scope of paint correction has expanded significantly. While it was once primarily a domain of body shops, today's detailers employ cutting-edge technology like durable dual-action polish and diminishing cream compounds. Advances in paint technology have made corrections more attainable, albeit with the trade-off of thinner and softer paints. To ensure the longevity of the customer's paint, the application of ceramic coatings has become essential.
Profitability: Like any business, detailing companies operate to make a profit. If the bottom line is not met, costs must be adjusted accordingly. The increased complexity of the detailing process, coupled with the need to retain skilled professionals, necessitates a reevaluation of pricing structures to ensure profitability.
In conclusion, the upward trajectory of auto detailing costs is a multifaceted issue. As the industry continues to evolve, so too must the services offered, taking into account the increased expertise required, technological advancements, and the pursuit of profitability. Understanding these factors helps clients appreciate the value and quality they receive when opting for professional auto detailing services.
So, is it something you can just do yourself? Probably not.
Shops like Cochran Auto Detailing are staffed by experienced professionals who stay up-to-date on the latest trends, techniques, and more in the industry. Additionally, we utilize a plethora of tools that are designed to get results. These tools are expensive, and not things that would make sense to purchase yourself, unless you plan to start your own detail business.
Most importantly, a detail is so much more than just a wash. Maintenance washes are great and can be done yourself, but they likely won’t leave you saying “WOW, my car didn’t even look this good when I drove it off of the dealership lot for the first time!”
